Samuel Welo’s “Studio Handbook for Artists and Advertisers” (published in both 1927 and 1960) showcased this talented man’s hand-lettered alphabets; used as inspiration for the sign trade and for graphic designers.

A particularly interesting slab serif from the 1960 edition has many unusual character shapes, and served as the model for Casual Slab Serif JNL – available in both regular and oblique versions.